Every question a home service business owner asks before hiring us — answered honestly, without fluff or agency-speak.
Home service businesses — roofing, HVAC, plumbing, electrical, landscaping, pressure washing, painting, pest control, fencing, remodeling, and similar trades. We specialize here because the buyer psychology, ad angles, and local SEO dynamics are specific enough to warrant focus.
Apply in 60 seconds. If your market, budget, or offer isn't set up to make ads work, Jaden will tell you honestly — and point you toward what to fix first.
Our minimum is $1,000/month (about $33 a day). At WordStream/LocalIQ's $42.95 Home & Home Improvement average that's about 5 leads a week, well short of the roughly 50 optimization events a week Meta's learning phase looks for, so small ad sets usually stay 'Learning limited'; that's workable if the budget sits in one ad set and you judge on cost per booked job. As a planning estimate, $1,500–$3,000/mo leaves more room to test; scale from there once campaigns are profitable.
After the onboarding call, campaigns typically go live within 7–10 days. Week 1 is strategy, creative, audience build, pixel setup and landing pages; week 2 is launch and early optimization. Leads can start within days of launch.
No. Many business owners come to us with no Meta history, so we can build everything from scratch — Business Manager, ad account, pixel, campaign structure, audiences, landing pages, automations.
We serve the US and Canada. Our ad angles, seasonality frameworks, and compliance knowledge are built around North American home service markets. We don't take UK/EU/AU clients, because our playbooks and benchmarks are built for North American markets.
Yes. We run campaigns for multi-location contractors across 2–50 locations. Each location gets its own ad set with local creative + service-area targeting, while the brand layer stays consistent. Reporting is both aggregated and per-location so you can spot under-performers fast.
We quote every business individually, because the right scope depends on your trade, service area, ad spend and how much of the work you want us to run. Tell us about your business on the application and we'll reply within one business day to scope your quote. Your ad spend is separate and is paid directly to Meta or Google.
Whether there is a setup fee is spelled out in your custom quote, so there are no surprises. If you want a one-time buildout without ongoing management, ask about the Marketing Turnaround Sprint.
Monthly management is month-to-month with 30-day notice to cancel, so you stay only if it's working. Coaching packages run for a fixed term (3–12 months) and the payment terms are in your quote. Community membership is cancel-anytime.
Yes. Our fee pays for our work; ad spend is paid directly to Meta/Google by you, on your own card. That way you own your ad account and all data associated with it — no vendor lock-in.
Yes. Done-for-you plans are month-to-month with a 30-day notice. No cancellation fees. We'll help transfer your ad account, pixel history, and assets if you decide to move on or go in-house.
Month 1 is calibration — we don't offer refunds on month 1 because the work happens regardless of early performance. If months 2–3 aren't producing the economics we projected in the strategy call, we either pause and re-scope or refund the last month's management fee.
Private Discord, twice-weekly group strategy calls, live ad teardowns on real client campaigns, monthly creative reviews where you can submit your ads for feedback, and direct Q&A access to the Elev8 team. It's the lightest way to plug into our system without a full retainer. Ask us for current membership terms.
Yes. Your Business Manager, ad account, pixel, and all historical data belong to you — always. We set them up under your ownership from day 1 so there's zero lock-in. If you leave, we do a handoff call with your new agency or in-house hire.
Yes, often better than in big cities. Small markets have less competition = cheaper CPMs. The constraint is audience size — if your service area has only 50K homeowners, you'll burn through it faster and need to manage frequency tightly. We handle this for you.
Usually the opposite. Competitors running ads means the platform works in your market. What matters is differentiation — a better offer, better creative, or better follow-up — not platform saturation.
Yes, with proper setup. We install the Conversions API alongside the Pixel, so some conversions the browser misses (ad blockers, browser tracking prevention) can still reach Meta from your server; it doesn't override a person's iOS tracking choice. Many DIY accounts skip it, and then under-count their results.
Same thing. 'Meta ads' is the current name because Meta (formerly Facebook Inc.) owns Facebook + Instagram + Messenger + WhatsApp. When we say 'Meta ads', we mean ads running across Facebook + Instagram + their partner properties.
Technically yes, but we never recommend it. Meta's delivery system has more room to find cheap results when it can use placements across both, so restricting to Instagram usually narrows your reach and raises costs. Test it against Advantage+ placements if you're curious.
Both. Meta (Facebook + Instagram) is our core expertise, but we also run Google Search, Google Local Services Ads (LSA), and YouTube. Our Meta + Google Bundle runs them together — the two channels compound when coordinated by a single team.
Yes, we handle ban appeals and reinstatement requests. We audit what triggered the restriction (often an ad policy issue or a billing problem), submit the appeal with proper documentation, and fix the cause so it doesn't happen again. Reinstatement isn't guaranteed, and we won't open new accounts to get around a restriction: Meta treats that as circumvention and it can put your other accounts at risk.
Both. Modern Meta campaigns run across Facebook feed + Stories, Instagram feed + Reels + Stories, and Messenger. We usually don't split them: automatic placements let Meta find cheaper results across placements, and the placement breakdown shows if any one should be excluded.
We use AI for first drafts and ideation — it speeds us up — but every ad that goes live is edited, tested, and optimized by a human specialist. Pure AI-generated ads underperform badly; the hooks, offers, and cultural references that convert require real operator context.
We calibrate budget, creative, and offers to the demand cycle for your specific trade + state. Example: HVAC in Texas gets heavier budget May–September; roofing in the Midwest pre-positions April for post-storm season. We don't just 'always on' your ads — we time spend to when your buyers are ready.
The formats we'd test first: (1) UGC-style video testimonials (real customer, phone camera, <60s), (2) before/after video with voiceover, (3) owner-on-camera founder-story ads, (4) static image with bold offer + trust signal, (5) carousel ads showing multi-step process. Reels placements are often cheaper per impression than Feed; check your own placement breakdown.
Inside 60 seconds: auto-SMS + email + optional webhook into your CRM. The lead gets a personalized message setting expectations. Your team gets a notification on their phone. If you already have a CRM, we integrate; if not, we set one up for you as part of Funnel & Lead Management.
We build the automation system — SMS, email, workflow. The actual human follow-up (calling the lead to book a job) is your team's work. We can recommend VA setups or hire one through our Hire-a-VA program.
GoHighLevel, HubSpot, Salesforce, Pipedrive, JobNimbus, ServiceTitan, Housecall Pro, Jobber, Zoho, Keap, custom Zapier setups. If you don't have one, we'll recommend GHL — it's the best combination of cost and power for home service businesses.
That kills ad campaigns faster than anything. We set automation to buy you a buffer (instant SMS within 60 seconds) but the human follow-up has to happen within an hour or close rates crater. If your team can't commit to that, we'll flag it on our discovery call.
Monthly performance report showing: ad spend, leads generated, cost per lead, booked jobs (from your reporting or CRM integration), revenue generated, ROAS. Plus a weekly async video walk-through during the first 90 days while we're dialing things in.
We set a target with you from your margins: the ad cost per booked job your gross profit can carry. Results vary with market, offer and follow-up, so we don't promise a ROAS. If we can't get you to profitable ROAS by month 3, we'll tell you honestly — and we won't keep billing.
Leads can start within days of launch. Meta's learning phase (about 50 optimization events per ad set in 7 days) makes early results noisy, and at smaller budgets ad sets often stay 'Learning limited', which is workable. Judge results after a few weeks of leads, on cost per booked job; timelines vary by trade, market and budget. We don't believe in get-rich-quick ad stories.
No, and neither can any honest agency. Meta ads, your market, your competitors, your offer, and your team's follow-up all affect results — most of those are outside our control. What we guarantee: transparent reporting, daily optimization, and we'll tell you fast if we can't make it work.
Cost per booked job. Leads and CPL are leading indicators we optimize daily, but the only metric that matters for your business is: how much did you pay to get a job on the calendar? Our weekly reports show CPL trends, but our monthly reviews focus on booked-job economics and ROAS.
We review your application and research your market, then reach out personally within 1 business day. From there we go through your current lead sources, offer, team, and goals. By the end you'll know: what's realistic for your business, what it would cost, and whether Elev8 is the right fit. No sales pressure, and we'll tell you if we're not the right fit.
Week 1: kickoff call + questionnaire, Business Manager + pixel setup, creative brief, audience research. Week 2: ads built, landing pages created, automations set up, campaigns launched. Week 3+: daily optimization, weekly check-ins, monthly reports.
Daily Slack channel for quick questions, weekly async video update from your account manager, monthly performance call with Jaden or a senior strategist. No endless meetings — we optimize communication for efficiency.
Jaden is on every client's strategy. Day-to-day campaign management is done by our senior team. On the monthly call and anytime you need to escalate, Jaden is there.
Each creative round includes 2 revision cycles. If you're not happy after round 2, we pause, discuss, and re-scope. The goal is creative you're proud to see under your brand.
Yes — included in every retainer and buildout. Most contractors' existing sites aren't built to convert cold Meta traffic. We build dedicated landing pages with the offer, trust signals, and a conversion-focused form that feeds directly into your CRM.
Short-form video (UGC-style testimonials, before/afters, owner-on-camera), static image ads, and carousel ads. For trades where the work is visual (roofing, landscaping, remodeling, pressure washing), video dominates. For utility trades (HVAC, plumbing, pest), image + owner-story video performs strongest.
Easy — we duplicate the campaign structure, adjust geo-targeting, tweak creative to reference the new market, and launch. Typical timeline: 3–5 business days. The pixel's data and your tested creative carry over, but each new ad set still goes through Meta's learning phase.
Apply in 60 seconds — we'll answer every question specific to your business, your market, and your goals. No sales pressure.
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