Tools That Actually Move the Needle.
Free calculators and planners for home service contractors running — or planning to run — Meta ads.
Meta Ads ROI Calculator
Plug in your ad spend, CPL, close rate, and job size. See projected leads, bookings, revenue, and ROAS instantly.
CPL Benchmark Finder
Pick your trade. See published cost per lead for Meta, Google and LSA (by trade where available), with an illustrated cost per paying job.
Cost Per Booked Job Calculator
CPL is a vanity metric. This tool shows your real cost per acquired customer — CPL ÷ (follow-up rate × close rate).
Customer LTV Calculator
First-job + repeat + referral = real lifetime value. Use it to bid smarter than competitors stuck on first-job value only.
Ad Budget Forecaster
Project monthly ad spend + revenue over 3-24 months with compound growth. See where $2K/mo gets you by month 12.
Break-Even Analyzer
How many jobs do you need to book to profit on ad spend? Factor in fees + margin for the real minimum.
Close Rate Calculator
Where's your funnel leaking — leads, appointments, or close? 30-second diagnosis with the bottleneck + fix.
Offer Grader
10-point checklist to grade your ad offer. Letter grade + specific gaps to fix.
Seasonality Calendar
When demand peaks for 16 home service trades. Color-coded monthly heatmap so you can time ads to the cycle.
Ad Creative Checker
10 conversion drivers that make Meta ad creative work — hook, vertical, captions, UGC style. Grade yours.
Landing Page Audit
10-point LP conversion checklist — above-fold, form length, trust signals, mobile. Grade + fixes in under a minute.
Ad Account Health Score
12-point technical diagnostic: Pixel, CAPI, event match quality, audiences, creative. Fix issues before scaling budget.
Contractor Margin Calculator
Gross profit per job minus the cost to win it, then fixed costs: what a month of jobs actually leaves you, and whether CAC is eating the profit.
Speed to Lead Calculator
What slow lead response costs you in booked jobs and revenue — modelled on the published HBR, MIT and Chili Piper research, with each ratio attributed on the page.
LSA vs Meta Budget Split
Move the slider, watch paying jobs and cost per paying job change on both sides. LSA defaults from $6.72M of tracked contractor spend.
Shared Lead Cost Calculator
Angi, HomeAdvisor, Thumbtack, CraftJack — divide the invoice price by your win rate and see what a booked job really costs.
Review Velocity Calculator
How many reviews, and how many months, to move your rating to a target. Exact rating maths plus the thresholds 1,002 US consumers said they require.
Lead Capacity Planner
Works backwards from capacity: start from what your crew can actually complete and find the ad spend that fills it — no more.
Marketing Budget Planner
Top-down percentage of revenue against bottom-up cost per lead. When the two disagree, it shows the gap and what could explain it — and what contractors actually deduct.
In-House vs Agency Calculator
A $65K marketer does not cost $65K. Loads the salary with the benefit burden BLS actually measures, then compares it against agency and freelancer pricing on cost per booked job.
Service Radius Planner
Every mile you add to the targeting radius costs margin before it earns revenue. Find the radius where the next job stops being worth driving to.
More tools coming.Where a tool uses published figures, its Sources block links the study behind them. If there's a tool you'd find useful, tell us in your application.
Rather Read Than Calculate?
115 In-Depth Guides
Cost, hiring, auditing, scaling, creative — long-form playbooks.
Meta vs Everything Else
Head-to-heads: LSA, HomeAdvisor, Yelp, Thumbtack, Angi, Porch, and more.
Tactical Deep Dives
Short-form tactics, real client stories, and emerging ad tactics.
Want Us to Run Your Numbers?
The calculator gives you projections. A tailored plan gives you actual numbers — CPL, close rate, and ROAS — calibrated to your specific trade, market, and team. 60 seconds to apply, free, no pitch.
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