Tools That Actually Move the Needle.
Free calculators and planners for home service contractors running — or planning to run — Meta ads. Built from what we actually use on client accounts.
Meta Ads ROI Calculator
Plug in your ad spend, CPL, close rate, and job size. See projected leads, bookings, revenue, and ROAS instantly.
CPL Benchmark Finder
Pick your trade. See real cost-per-lead benchmarks across Meta, Google Search, and LSA — with implied cost per booked job.
Cost Per Booked Job Calculator
CPL is a vanity metric. This tool shows your real cost per acquired customer — CPL ÷ (follow-up rate × close rate).
Customer LTV Calculator
First-job + repeat + referral = real lifetime value. Use it to bid smarter than competitors stuck on first-job value only.
Ad Budget Forecaster
Project monthly ad spend + revenue over 3-24 months with compound growth. See where $2K/mo gets you by month 12.
Break-Even Analyzer
How many jobs do you need to book to profit on ad spend? Factor in fees + margin for the real minimum.
Close Rate Calculator
Where's your funnel leaking — leads, appointments, or close? 30-second diagnosis with the bottleneck + fix.
Offer Grader
10-point checklist to grade your ad offer. Most offers score C or below. Letter grade + specific gaps to fix.
Seasonality Calendar
When demand peaks for 16 home service trades. Color-coded monthly heatmap so you can time ads to the cycle.
Ad Creative Checker
10 conversion drivers that make Meta ad creative work — hook, vertical, captions, UGC style. Grade yours.
Landing Page Audit
10-point LP conversion checklist — above-fold, form length, trust signals, mobile. Grade + fixes in under a minute.
Ad Account Health Score
12-point technical diagnostic: Pixel, CAPI, AEM, audience sizes, creative age. Fix issues before scaling budget.
More tools coming.We're building a CPL benchmark comparator, a creative testing matrix, and a funnel diagnostic — all free. If there's a tool you'd find useful, tell us on a call.
Rather Read Than Calculate?
11 In-Depth Guides
Cost, hiring, auditing, scaling, creative — long-form playbooks.
Meta vs Everything Else
Head-to-heads: LSA, HomeAdvisor, Yelp, Thumbtack, Angi, Porch, and more.
Tactical Deep Dives
Short-form tactics, real client stories, and emerging ad tactics.
Want Us to Run Your Numbers?
The calculator gives you projections. A strategy call gives you actual numbers — CPL, close rate, and ROAS — calibrated to your specific trade, market, and team. 30 minutes, free, no pitch.
Book My Free Strategy Call