Tools That Actually Move the Needle.
Free calculators and planners for home service contractors running — or planning to run — Meta ads. Built from what we actually use on client accounts.
Meta Ads ROI Calculator
Plug in your ad spend, CPL, close rate, and job size. See projected leads, bookings, revenue, and ROAS instantly.
CPL Benchmark Finder
Pick your trade. See real cost-per-lead benchmarks across Meta, Google Search, and LSA — with implied cost per booked job.
More tools coming.We're building a CPL benchmark comparator, a creative testing matrix, and a funnel diagnostic — all free. If there's a tool you'd find useful, tell us on a call.
Rather Read Than Calculate?
11 In-Depth Guides
Cost, hiring, auditing, scaling, creative — long-form playbooks.
Meta vs Everything Else
Head-to-heads: LSA, HomeAdvisor, Yelp, Thumbtack, Angi, Porch, and more.
Tactical Deep Dives
Short-form tactics, real client stories, and emerging ad tactics.
Want Us to Run Your Numbers?
The calculator gives you projections. A strategy call gives you actual numbers — CPL, close rate, and ROAS — calibrated to your specific trade, market, and team. 30 minutes, free, no pitch.
Book My Free Strategy Call