Industries We Serve.
We don't run ads for every business on earth. We specialize in home service companies — and we know your industry inside and out. From roofing to pest control, we build Meta ad campaigns that generate real leads and real revenue.
Published averages for Home & Home Improvement: $42.95 per Facebook lead and $90.92 per Google Search lead (WordStream / LocalIQ). Cards show the average cost per lead in the accounts we manage for that trade, or public market data where we cite it.
Pick Your Trade
Facebook Ads Built for Your Trade.
Facebook Ads for Roofing Companies
Roofing
Roofing companies live and die by their pipeline. Storm season is unpredictable, referrals dry up, and door-knocking only scales so far. Met...
Facebook Ads for HVAC Companies
HVAC
HVAC is a crowded local market. Meta ads reach homeowners before they start Googling — while they're weighing a replacement or a maintenance...
Facebook Ads for Plumbing Companies
Plumbing
Plumbers who rely on word-of-mouth and Google alone are leaving money on the table. Facebook and Instagram put your business in front of hom...
Facebook Ads for Electrical Contractors
Electrical
Electrical work isn't something homeowners think about until they need it — and when they need it, they call whoever they've seen most recen...
Facebook Ads for Landscaping Companies
Landscaping
Landscaping is visual, emotional, and seasonal — which makes it perfect for Facebook and Instagram ads. Homeowners scroll through their feed...
Facebook Ads for Pressure Washing Companies
Pressure Washing
Pressure washing is one of the most visual services in home services — and that makes it a goldmine for Meta ads. Few things perform better ...
Facebook Ads for Painting Companies
Painting
Painting is a high-consideration purchase — homeowners take weeks to decide, get multiple quotes, and often go with whoever they trust most....
Facebook Ads for Pest Control Companies
Pest Control
Pest control thrives on urgency and recurring revenue. When a homeowner sees a cockroach, finds termite damage, or gets bitten by mosquitoes...
Facebook Ads for Fencing Companies
Fencing
Fencing is a big-ticket, one-time purchase — which means every lead matters. Homeowners don't buy fences on impulse, but they do start think...
Facebook Ads for Remodeling Companies
Remodeling
Remodeling is a high-ticket, research-heavy purchase. A kitchen or bath is commonly a five-figure decision and a whole-home renovation can r...
Facebook Ads for Solar Companies
Solar
Solar is one of the most competitive home service verticals — rising costs on Google, HomeAdvisor shared leads, and door-knocking fatigue ma...
Facebook Ads for Deck & Patio Builders
Decks & Patios
Outdoor living projects are among the larger discretionary home purchases — deck builds and outdoor kitchens often run well into five figure...
Facebook Ads for Gutter Companies
Gutter Installation & Repair
Gutters are a low-drama, high-volume home service — many homeowners only think about them when they're overflowing or damaged. Meta ads let ...
Facebook Ads for Window Replacement Companies
Window Replacement
Window replacement is a high-consideration, high-ticket sale. Jobs run to thousands of dollars, and homeowners research for weeks or months ...
Facebook Ads for Garage Door Companies
Garage Door Service
Garage door service is half emergency, half planned upgrade. When a spring breaks or a door won't open, homeowners need someone today — that...
Facebook Ads for Concrete Contractors
Concrete & Masonry
Concrete work is weather-gated and high-ticket — most seasons are stacked with projects that need 2-4 weeks of crew availability. The hardes...
Facebook Ads for Tree Service Companies
Tree Service & Removal
Tree service combines planned work (trimming, shaping, preventive removal) with emergency response (storm damage, fallen trees, hazard branc...
Facebook Ads for Smart Home Installers
Smart Home Installer
Smart home installation is one of the newer residential trades, and many installers compete with big-box install services on Google. Meta is...
Facebook Ads for EV Charger Installers
EV Charger Installer
Home EV charging is one of the newer residential electrical install categories, and many EV owners who can charge at home want a Level 2 cha...
Facebook Ads for Whole-Home Generator Installers
Generator Installer
Interest in whole-home standby generators rises sharply around severe weather and long outages, and remote work and home medical equipment g...
Facebook Ads for Water Treatment + Filtration Installers
Water Treatment Installer
Water quality concerns are top-of-mind for homeowners in 2026 — driven by news cycles around lead pipes, PFAS contamination, and hard water ...
Facebook Ads for Fire, Water, and Mold Restoration Companies
Fire & Water Restoration
Restoration carries some of the largest tickets in home services, and it is one of the least understood Meta categories. Many restoration co...
Facebook Ads for Pool Builders + Installers
Pool Installer
Pool installation is one of the highest-ticket residential purchases, with one of the longest decision cycles: homeowners often think about ...
Facebook Ads for Sewer & Drain Companies
Sewer & Drain
Sewer and drain work splits into two businesses that need opposite marketing. The emergency half — backed-up toilet, water in the basement —...
Facebook Ads for Septic Companies
Septic
Septic is a rhythm business. Tanks need pumping every three to five years, homeowners forget, and the company that shows up in front of them...
Facebook Ads for Elevator Repair & Inspection Companies
Elevator & Escalator
Almost every 'Facebook ads for [trade]' page on the internet promises the same thing: a flood of inbound homeowner leads. For elevator repai...
Why Specialization Matters
We Only Work With Home Service Businesses.
Industry-Specific Targeting
We know exactly which audiences, interests, and behaviors convert for each trade — no generic targeting that wastes your budget.
Trade-Specific Ad Copy
Copy written for your trade: the pain points, objections and buying triggers your customers actually have.
Honest Benchmarks
We compare your cost per lead with published benchmarks where they exist, and judge results on cost per booked job, the number that decides profit.
Creative That Converts
Before-and-afters, job walkthroughs, customer testimonials — we know which creative formats drive results for each industry.
Fast Lead Follow-Up
Home service leads go cold in minutes. Our automated follow-up system contacts every lead within 60 seconds — 24/7.
Scaling Frameworks
Once we find what works, we scale it. Our frameworks are built specifically for home service economics — ticket sizes, close rates, and lifetime value.
Ready to Grow in Your Market?
Apply in 60 seconds. We'll show you exactly how Meta ads can fill your calendar with high-quality leads for your specific trade.
Industries Questions.
Which home service industries do you work with?
Roofing, HVAC, plumbing, electrical, landscaping, pressure washing, painting, pest control, fencing, remodeling, solar, deck & patio, and adjacent trades. We don't work with non-home-service categories — our systems are calibrated specifically for home service buying behavior.
Why do you specialize in home services instead of general marketing?
Home service buying behavior is distinct — high-intent seasonal demand, emergency triggers, trust-driven purchases, local service-area targeting. General-purpose agencies treat every business the same; our creative frameworks, ad angles, and offer structures are built around how home service jobs actually get booked.
Do you have experience with my specific trade?
Yes for any trade listed on this page. We run campaigns across the major home service trades. On the strategy call, ask to see creative examples and results relevant to your trade and market.
What if my trade isn't on your list?
If it's home-service-adjacent (pool service, pet waste removal, window cleaning, etc.) we can likely still work with you — same buying psychology. If it's outside home services (e-commerce, B2B SaaS, healthcare), we'll refer you to agencies who specialize there.
Can you handle multi-trade businesses?
Yes — many clients offer multiple services (e.g. a roofing + gutter company, or HVAC + plumbing). We structure campaigns to capture demand across all their services while keeping per-trade reporting so you can see which line of business is generating the most revenue.
More from Elev8 Operations
Our Services
See how we manage Meta ad campaigns end-to-end for contractors.
Blog & Resources
Free guides on Meta ads, lead management, and scaling for contractors.
Client Results
Real screenshots from contractors we coach, with captions that say only what each image shows.