Fill Your Window Installation Calendar — With Homeowners Ready to Buy.

Yes, and windows suit the platform well because window replacement is rarely an emergency. The homeowner has lived with drafts, condensation or a painted-shut sash for years, and the decision is a considered one. Paid social reaches that homeowner while the thought is forming, long before they type a query.

It also means the first lead is rarely the sale. Window buyers typically collect several quotes and take weeks to decide, so a campaign that stops at the form fill will look expensive. A Meta campaign that works is built for the whole consideration period — the ad, the consultation, and the follow-up in between.

Where Meta is weakest is repair: a single broken pane or a failed seal is a small, local, search-driven job. Treat repair as a door-opener if you do it, but build the campaign around replacement projects.

Expect a higher cost per lead than most home services, and judge it against job value rather than against other trades. The public benchmark we cite is category-level: WordStream and LocalIQ's 2026 Facebook data puts Home & Home Improvement at $42.95 per lead, alongside a $2.18 cost per click and a 5.32% conversion rate.

On Google Search the same category averages $90.92 per lead and $8.33 per click, per WordStream's 2026 benchmarks. The two datasets cover different windows (the Facebook and Google figures are separate WordStream/LocaliQ studies with different samples), so treat the gap as directional.

The window accounts we manage average the $42 per lead shown at the top of this page — our own figure, not independently audited. For a high-ticket sale the number that matters is cost per signed contract, which depends as much on consultation show rate and close rate as on the ads.

With retargeting built for weeks, not days. Someone who watched most of a before-and-after video, visited the financing page or opened the lead form without submitting is a warm prospect, and they should keep seeing you — proof, reviews, a finished job on a house like theirs — while they gather quotes.

Sequence the messages. Early retargeting should answer the questions buyers research (materials, installation, what the consultation involves); later messages should give a reason to book now, such as an install window before the weather turns. Showing the same offer ad for two months does neither.

Then close the loop off-platform. Leads that took a consultation but did not sign are the most valuable list the company owns; a structured follow-up by phone, text and email usually recovers more revenue than any new campaign.

Qualify before the consultation, not during it. Add questions to the lead form that a price shopper answers differently from a buyer — how many windows, homeowner or not, when they want the work done — and route the shoppers to a lighter follow-up rather than a salesperson's evening.

Stop leading with the discount. A percentage-off headline attracts exactly the homeowner who will collect the most quotes and choose the cheapest. Lead with the problem the windows solve and the proof you solve it well; introduce the offer once someone is already interested.

And be clear about what the consultation is. Homeowners who expect a quick price by text and get a two-hour in-home presentation feel ambushed. Saying up front how the visit works filters out the people who only wanted a number.

Carefully. Energy efficiency is a real reason people replace windows, but specific savings and payback claims have to be substantiated, and they vary enormously with climate, the windows being replaced and the rest of the house. An ad promising that new windows 'pay for themselves' in a set number of years makes a claim the company would struggle to prove.

Comfort is the safer and usually stronger message: no draft by the sofa, no condensation on the glass, a quieter bedroom on a busy street, rooms that hold their temperature. Homeowners feel those problems daily, and a claim about how the house will feel is one the installer can stand behind.

If you do use efficiency figures, attribute them to the manufacturer's rated performance or a named program, and keep them in the landing page where there is room for the conditions, rather than in a headline.

Two, if doors are a meaningful part of the business. An entry door is often a faster, smaller decision driven by curb appeal and security, while a whole-house window project is a slow, high-ticket one. Mixing them in one campaign lets the algorithm chase the cheaper door leads and starve the window pipeline.

Share what can be shared: the same retargeting pool, the same proof and reviews, the same consultation process. Separate the budgets and the reporting, so you can see which half of the business each dollar is actually producing.

Doors also make a useful entry point. A homeowner who replaced the front door with you last spring is a warm prospect for windows, and a past-customer audience is one of the cheapest lists to advertise to.

Signed contracts and cost per signed contract, with consultation show rate reported alongside. Lead volume is easy to inflate in this trade — a loose form and a big discount will do it — and every inflated lead costs a salesperson's evening.

Ask how they handle the gap between lead and signature. A window campaign without retargeting and a follow-up plan is paying to start conversations it never finishes.

And ask who owns the account and the pixel. Months of consideration-period data is exactly the history a long-cycle business cannot afford to lose if it changes agencies.