Which Ad Platform Actually Wins for Your Business?

Why so many comparison pages?

Because home service contractors compare Meta Ads against a bunch of different alternatives — sometimes it's Google, sometimes HomeAdvisor, sometimes word-of-mouth, sometimes no ads at all. Each comparison asks a different question. We wrote them all out so you can find yours.

Are you biased toward Meta since you're a Meta ads agency?

We run Meta ads for a living, so read these with that in mind. Each page says when the other option is the better choice, for example LSA for emergency work, and when not to run Meta at all, such as commercial-only trades or very small markets. Figures link to their public sources so you can check them.

Which comparison should I read first?

If you're already running ads anywhere: check the comparison matching your current channel (HomeAdvisor vs Meta, Yelp vs Meta, etc.). If you're not running paid ads yet: start with Word-of-Mouth vs Meta, then Meta vs Google Ads. Those two cover the first channel decisions.

Do any of these channels complement each other?

Yes. Meta and LSA often pair well: Meta builds demand before people search, and LSA captures people who are already searching. As a rule of thumb, add Google Search once the total budget is around $5K a month. On a small budget, running one or two channels well usually beats spreading thin across three or more.

How often do you update these?

Platform economics shift: ad costs rise, LSA eligibility changes, directory platforms merge and new ones launch. We re-check figures against the published sources on each page when platforms change, and each page shows its own last-updated date.