Home Services Industry Statistics 2026

Every figure below comes from a named, published source listed at the bottom of the page, with its date. Earlier versions of this page carried trade-by-trade market sizes, business counts and adoption rates we couldn't trace to any study; we removed them rather than keep a longer list.

• US home services market: $842.04 billion in 2026, projected to reach $989.22 billion by 2031, a 3.27% compound annual growth rate (Mordor Intelligence).
• Mordor attributes the demand to an ageing housing stock, homeowners staying put because of higher mortgage rates, and a shift from one-off repairs toward maintenance plans.
• Home remodeling and repair spending on owner-occupied homes: projected at about $522 billion for 2026, with growth easing from 2.9% early in the year to 1.6% by the fourth quarter (Harvard Joint Center for Housing Studies, Leading Indicator of Remodeling Activity).

• 92% of construction firms responding to AGC's 2025 Workforce Survey (mostly commercial contractors) said they had trouble filling hourly craft positions.
• Employment of HVAC mechanics and installers is projected to grow 8% from 2024 to 2034, with about 40,100 openings a year, from a base of about 425,200 workers (Bureau of Labor Statistics).
• The federal homeowner tax credits have ended: 25D (solar and battery storage) for expenditures made after December 31, 2025, and 25C (heat pumps and efficiency upgrades) for property placed in service after that date, removing a demand driver for those trades.

From BrightLocal's Local Consumer Review Survey 2026, a representative panel of 1,002 US adults:

• 97% of consumers read reviews when choosing a local business, and 41% say they always do, up from 29% a year earlier.
• 45% now use AI tools such as ChatGPT to get recommendations for local businesses, up from 6% a year earlier.
• 68% require at least a 4-star rating, up from 55%; 31% will only use a business rated 4.5 stars or higher, up from 17%.
• 47% won't use a business with fewer than 20 reviews.

• Facebook, Home & Home Improvement: $42.95 average cost per lead, $2.18 cost per click, 5.32% conversion rate (WordStream/LocalIQ, 2026).
• Google Search, Home & Home Improvement: $90.92 average cost per lead, $8.33 cost per click, 8.05% conversion rate (WordStream/LocalIQ, 13,474 US search campaigns, April 2025 to March 2026).
• Blended B2C home-services cost per lead: about $144, with an industry-wide conversion rate around 7.8% (WebFX, 2026).

• Companies that tried to contact a web lead within an hour were nearly 7 times as likely to qualify it as those that waited longer (Harvard Business Review, 2011).
• Reaching a lead was 100 times more likely when called within 5 minutes rather than 30 (MIT and InsideSales.com, 2007).

• In Whitespark's 2026 Local Search Ranking Factors survey of 47 local-search practitioners, proximity accounts for roughly 55% of local pack outcomes, and Google Business Profile signals for roughly 32% of the weight a business can influence.

For trade-specific costs and what they mean for your budget, see our industry pages and the CPL benchmarks guide.