Ad Account Health Score
12-point technical diagnostic — Pixel, CAPI, AEM, audiences, budget split, creative age. Fix what's broken before scaling spend.
Check Everything Your Ad Account Currently Has
Account Health
0/12
0% healthy
Critical
Don't scale until these are fixed. You'll burn money on a broken foundation.
Get a full account audit
Free 30-min strategy call — we audit everything + give you a fix list.
Common Questions.
Why should I audit account health before adding budget?
Scaling a broken account means paying to amplify the brokenness. If Pixel is firing wrong, your optimization is aimed at the wrong event. If CAPI isn't set up, you're under-reporting 20%. If you have no domain verification, iOS users' conversions get truncated. Fix the foundation first, then scale.
Does this replace a full agency audit?
No — it covers technical setup, but not strategic gaps (creative quality, offer strength, funnel leakage). Think of this as the baseline health check. For a full audit that includes strategy + creative + offer + funnel, book a free strategy call.
What's the most common issue contractors miss?
CAPI not being set up. Most DIY or older agency accounts still rely on Pixel-only attribution, which loses 20-30% of events in 2026. Setting up CAPI is a 1-hour job that typically adds 10-20% to reported conversions overnight.
How often should I re-audit?
Quarterly for active accounts, monthly if you're scaling aggressively or making structural changes. Meta pushes platform updates frequently — what was best-practice in January might be suboptimal by June. Stay current.