Ad Budget Forecaster
Project your ad spend + revenue over 3-24 months with compound monthly growth. See where $2K/mo gets you by month 12.
Growth Plan
12-Month Projection
Total Ad Spend
$58,003
Total Revenue
$203,012
Month 12 Spend
$9,305
Month-by-Month
Build this growth plan
Free strategy call — we'll set realistic ROAS targets for your market.
Common Questions.
What's a realistic monthly growth rate for ad spend?
10-20% per month is sustainable. Aggressive scaling (30%+/month) often wrecks ROAS because the Meta algorithm can't keep pace with optimization — you end up paying more per lead. Slow and steady wins.
Should I use my actual ROAS or a target?
Target — slightly below your current ROAS to stay conservative. Scaling often pushes ROAS down 10-20% as you reach less-qualified audiences. Plan for a lower ROAS than month 1 showed so you're not disappointed.
When should I stop scaling?
When marginal ROAS drops below your profitability threshold. If month 1 is 5x and month 12 is 2.5x, you've found the ceiling — stabilize there, don't push further. Not every contractor should scale to $10K/mo; some markets cap at $3-5K.
Does this account for seasonality?
No — this assumes linear monthly growth. In reality, home service trades have seasonal peaks (roofing in hail season, HVAC in summer). Use this for overall trend; layer seasonality on top for actual campaign planning.