Ad Creative Checker
Check your current Meta ad creative against 10 conversion drivers. Most ads fail 4+ of them. Find and fix yours in 60 seconds.
Check Everything Your Current Creative Has
Creative Score
0/10
F — Rewrite This
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Common Questions.
Why does 'vertical video' matter so much?
Meta's Reels + Stories placements dominate impressions in 2026 (60%+ of Meta ad inventory). Horizontal video gets letterboxed in Reels — huge black bars, massive drop in attention + CTR. Vertical 9:16 is the default for 2026 ads.
Is 'polished' creative always worse than UGC?
For cold top-of-funnel audiences, yes — UGC wins 7 out of 10 A/B tests. For warm retargeting audiences, polished creative can perform equivalently (they already trust you). Start with UGC for prospecting; layer polished into retargeting as you scale.
Should every ad have captions if filmed vertically?
Yes — burned-in captions. Not just auto-captions (they disappear as users scroll). Burn the caption into the video file itself so it survives every placement. 80% of Meta video plays on mute — no captions = no message.
How long should my video ad be?
30-45 seconds hits the sweet spot. Under 15s is usually too rushed; over 60s sees completion rates drop below 30%. If your creative needs 90s to communicate, tell the story in 2-3 pieces (pre-roll + main + CTA) rather than one long clip.