Break-Even Analyzer
How many jobs do you need to book to break even on monthly ad spend? Factor in management fees + margin to get the real minimum volume.
Your Inputs
Break-Even Point
Jobs needed to break even
3
Margin includes everything except ad spend + management fee: materials, labor, overhead, operator time. Most home service businesses run 35-50% gross margin depending on trade.
Is your break-even realistic?
Free strategy call — we'll project realistic job volume for your market.
Common Questions.
What gross margin should I use for my trade?
Roofing: 35-45%. HVAC (service): 30-40%, (installs): 15-25%. Plumbing service: 40-50%. Remodeling: 25-35%. Pressure washing: 55-65%. Pest control (recurring): 50-60%. Use your actual historical margin if you have it — these are industry averages.
Should management fees be included?
Yes — they're a real monthly cost. The tool defaults to $1,500 (typical retainer). If you're running ads in-house, set it to $0 plus your real internal time cost.
What happens above break-even?
Every additional job is pure profit × margin. If break-even is 3 jobs and you book 10, jobs 4-10 are 7 × (job value × margin) in profit. That's where the ROAS math gets exciting.
How is this different from the ROI calculator?
ROI Calculator projects full-funnel results from ad spend + CPL + close rate + job value. This Break-Even tool answers the simpler question: 'what's the minimum job count I need to be profitable?' — useful for setting realistic minimum-volume goals.