Landing Page Audit
10-point conversion checklist. Grade your current Meta ad landing page against the patterns that consistently win for home service contractors.
Check What Your Current Landing Page Has
Landing Page Score
0/10
F — Rebuild This
Need a better LP?
Every management client gets dedicated LPs built + tested.
Common Questions.
How different should my LP be from my homepage?
Very. Homepage serves many audiences + tasks. LP serves ONE audience doing ONE thing. Strip nav, strip links, focus on one offer and one CTA. Homepage-as-landing-page converts 2-3x worse than a dedicated LP.
What's a 'good' landing page conversion rate for home services?
3-8% form-submit rate is typical. Below 2% means you're missing fundamentals (weak offer, slow page, mobile issues). Above 10% usually means the offer is too generous (scammy or below cost).
Should I use a landing page builder or code it?
For most contractors: use a builder (Unbounce, Leadpages, Webflow). Speed + flexibility + A/B testing built in. For custom-coded sites, invest in a dedicated LP team member — or use your agency's LP team. DIY-coded LPs tend to perform worst.
Does mobile optimization really matter that much?
Yes — 70%+ of Meta ad clicks are mobile. A desktop-first LP means most of your clicks land on a page that doesn't work for them. Design mobile-first, adapt to desktop. Don't design desktop-first and hope mobile works.