Offer Grader
Check your current Meta ad offer against 10 conversion drivers. Get a letter grade + the exact fixes to add. Most offers grade C or below.
Check Everything That Applies to Your Current Ad Offer
Offer Grade
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F — No Offer
You don't really have an offer yet. Go back to the drawing board before advertising.
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Common Questions.
What makes a 'strong' offer for home services?
Specific number + urgency + risk reversal + social proof + clear ideal-customer. When all 5 are present, you'll outconvert 90% of competitor offers. Missing 2+ of those usually means ads bleed money.
Is a free estimate a good offer?
No. 'Free estimate' is what every contractor offers — it's the table-stakes minimum, not a differentiator. Better: 'Free 15-minute roof inspection' (specific), 'No-obligation quote in 24 hours' (adds urgency), 'Free estimate + $200 off if you book this week' (adds specificity + urgency).
Should the offer price be in the ad or on the landing page?
In the ad, for most home services. Hiding price creates friction + self-selection problems (price-shoppers click, qualified buyers bounce thinking it's too expensive). Showing price upfront qualifies leads and improves close rate on who does click through.
How often should I test new offers?
Every 45-60 days. Offer fatigue is real — the same offer shown to the same market for 6 months stops converting at the same rate. Rotate 2-3 offers, test one new angle per quarter.