Angi Ads vs Angi Leads: Two Products, One Brand, Very Different Bills.

Yes. The FTC's filings identify HomeAdvisor, Inc. as also doing business as Angi Leads and as HomeAdvisor Powered by Angi. The pay-per-lead marketplace contractors knew as HomeAdvisor is now sold under the Angi Leads name.

Neither is reliably cheaper, and they are not comparable on price alone because they bill on different events. Ads gives you a more predictable monthly number with less certain output; Leads gives you named enquiries with a bill that scales as volume arrives. Compare them on cost per booked job after a real test period, not on the headline figure.

No. Shared distribution is the defining feature of the product — the same homeowner enquiry goes to multiple contractors. That is why response speed dominates close rates on this channel, and why your effective cost per booked job is several times the per-lead price.

Faster than feels reasonable. On shared leads the first credible responder usually wins the job, so minutes matter rather than hours. The published research on response time is genuinely strong on direction even though several widely-quoted figures cannot be traced to any study — our speed-to-lead statistics page separates the sourced findings from the folklore.

There is a dispute process, but it is controlled by the platform and the windows are short. Dispute promptly, in writing, and keep records of what you sent. This is materially different from Google Local Services Ads, where Google states that leads it assesses as invalid or low quality are not charged at all.

You can, and reps will often propose it. Be careful about doing so before you have measured either one separately, because running both simultaneously from a standing start makes it very hard to tell which product produced the work you booked.

Four things in writing: the exact billing trigger, the contract length and auto-renewal terms, the cancellation penalty, and the dispute window and process. Term commitments and auto-renewal are the most common source of contractor complaints in this category, and they are the easiest thing to check before you sign.

Because it is the residue of consolidation. Angie's List, HomeAdvisor and Angi were brought under one corporate roof and the product names were harmonised afterwards, leaving two very different offerings sharing a brand and a syllable. The volume of contractors searching for the difference is itself evidence that the naming does not communicate well.

Depends what you are optimising for. Google Local Services Ads offers pay-per-lead economics with a stated junk-lead credit policy and Google's placement above search results. Paid social creates demand rather than renting it and leaves you with an audience asset you own. Most contractors who leave Angi entirely end up on some mix of the two.

Your customer list, without exception. Reviews collected on the platform generally stay there, but the contact details of people who actually hired you are the one durable asset the relationship produced. That list uploads directly into Meta as a custom audience and is the seed for lookalike targeting.

Reps sometimes suggest it will. Treat that as a claim to be tested rather than accepted — the FTC's 2023 order specifically barred unsubstantiated claims about the rate at which HomeAdvisor's leads convert into paying jobs, which is a good reminder to ask for evidence behind any performance promise made in a sales conversation.