Georgia Home Services Industry Statistics 2026

Georgia is booming. Record business investment two years running, $24.3 billion in forecast Atlanta construction starts, and a growing Atlanta metro have made the state a magnet for contractors, and a battleground for labor. For many firms the constraint isn't demand; it's capacity. Here's the 2026 data on Georgia home services: the Atlanta-driven market, the climate and soil factors shaping trade demand, and what customer acquisition costs across the major metros.

• Construction employment: about 237,500 jobs in January 2026, up 2.5% on a year earlier (BLS), but down 4,000 (1.7%) from August 2025 to August 2026 (AGC analysis of BLS data)
• Business investment: a record $35.2 billion announced in fiscal 2026 across 436 projects, expected to create about 25,300 jobs, after a record $26.3 billion in fiscal 2025 (Georgia Department of Economic Development)
• Atlanta-area construction starts: forecast at $24.3 billion for 2026, up 5%; residential starts forecast up 11% to $10.4 billion (Dodge Data & Analytics, via ENR)
• Commercial construction's economic footprint: $80.9 billion in total output and 549,347 full-time-equivalent jobs, on 2022 data (ABC of Georgia study)
• Labour: 92% of construction firms responding to AGC's 2025 Workforce Survey (mostly commercial contractors) reported difficulty filling hourly craft positions

• Metro Atlanta growth: The state's largest metro drives remodeling, roofing, HVAC, fencing, landscaping, and electrical demand
• Severe storms + tornadoes: Spring and summer storms (and occasional inland hurricane remnants) spike roofing, gutter, tree-service, and restoration work
• Heat + humidity: Long, humid summers make HVAC a core trade and fuel pest control, mold remediation, and pressure washing
• Georgia red clay: Expansive clay soils drive foundation repair and drainage work
• In-migration + new housing: Sustained population growth keeps remodeling, decks/patios, and pools in steady demand

These are planning ranges for blended home-services lead costs, our estimates rather than measured data, so use them to sanity-check a budget and replace them with your own results. For a published reference, WordStream and LocalIQ put the national Home & Home Improvement average at $42.95 per Facebook lead (2026). Meta CPL is cost per Facebook/Instagram lead; LSA is cost per Google Local Services Ads lead.

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Georgia's record growth means demand is plentiful — but with skilled labour this tight, the businesses that grow tend to be the ones that convert leads to booked jobs efficiently and can staff the work. In hyper-competitive metro Atlanta, differentiation (speed-to-lead, reviews, niche specialization) matters more than raw spend; in secondary metros, contractors can win cheaper leads with less competition. Storm-exposed trades should run pre-positioned response campaigns to capture the concentrated demand that spring and summer weather creates.