Fill Your Calendar With Homeowners Ready to Upgrade Their House to Smart.

Yes, because smart home purchases are prompted by seeing them. A neighbour's video doorbell, a friend's automated lighting, a new device received as a gift — homeowners discover what is possible in their feed long before they search for an installer.

The opportunity is the step from one device to a system. Many homeowners buy a single gadget and never get it working with the rest of the house; an installer who shows what an integrated setup looks like, and handles it cleanly, sells a bigger job than a one-off mount.

Meta is weaker for the simplest jobs. A homeowner who just wants one doorbell mounted is likely to compare prices with big-box install services, and competing on that alone is hard.

The public benchmark we cite is category-level: WordStream and LocalIQ's 2026 Facebook data puts Home & Home Improvement at $42.95 per lead, from a $2.18 cost per click and a 5.32% conversion rate, against an all-industry average of $27.39.

On Google Search the same category averages $90.92 per lead and $8.33 per click, per WordStream's 2026 benchmarks. The datasets cover different windows (the Facebook and Google figures are separate WordStream/LocaliQ studies with different samples), so treat the gap as directional.

The smart home accounts we manage average the $32 per lead shown at the top of this page — our own figure, not independently audited. Judge campaigns on booked consultations and system sales, not single-device installs alone.

Not on price for single devices. Big retailers can offer low flat rates for mounting one product. Where a local installer wins is design and integration: choosing devices that work together, running proper cabling, setting up networks that don't drop, and being the same person who comes back when something needs changing.

Say that directly, and show it. A walkthrough of a finished system — lights, locks, cameras and thermostat working from one app — makes the difference obvious in a way a price comparison never will.

Avoid claims you can't back up about competitors. Describing what you do well is more persuasive, and safer, than asserting what another company does badly.

Start with a small, useful first job and do it well. A homeowner whose doorbell was installed neatly and explained clearly is open to the next conversation.

Use retargeting and email to show what comes next — cameras that match the doorbell, lighting scenes, a hub that ties it together — rather than pushing a large package on the first visit.

Offer a consultation, not a catalogue. Homeowners want to know what makes sense for their house and budget; a short, no-pressure design visit turns scattered gadgets into a planned system.

Consultations booked, systems sold and revenue per customer over time — not just single-device installs. The value in this trade is in the customers who come back for more.

Ask how they plan around the gifting calendar. Demand shifts around the holidays, and an agency spending evenly through the year is missing when people actually buy devices and want them installed.

And ask who owns the account and pixel. Customer data is what powers retargeting and lookalikes, and it belongs with the installer.