What does a Google Local Services Ads lead cost for electrical companies?
SearchLight Digital's February 2026 benchmark of 888 contractors found electrical LSA leads averaged $39, with 43.4% of leads booked, 8.52x closed return on ad spend and a $1,434 average ticket; the blended figure across trades was $53 per lead and $233 per paying customer. A booked lead is an appointment, not a paid job, so track your own close rate. Many electrical companies run LSA for urgent calls and Meta for planned work such as replacements and maintenance plans.
Do homeowners really respond to electrical ads on Facebook?
Yes — when the offer is right. Nobody scrolls looking for an electrician, but when they see an ad about EV charger installs, panel upgrade warnings, or a free safety inspection, it triggers awareness of a problem they've been ignoring. That's the power of demand generation.
What types of electrical jobs convert best from Meta ads?
EV charger installations, panel upgrades, whole-home generators, and safety inspections are our top performers. These are high-ticket, high-margin jobs that homeowners respond to when the ad educates them on why they need it.
How do you target homeowners who need electrical work?
Meta no longer offers home-value or home-age targeting, so we combine geography (the neighbourhoods you serve, including areas with older housing), interest-based targeting (EV owners, home renovation enthusiasts), and lookalike audiences built from your existing customers where the ad's category allows. The targeting gets sharper as we collect data. If your ads fall in Meta's Housing special ad category (its definition includes housing repairs), ZIP-code targeting and lookalikes aren't available and the minimum radius is 15 miles, so the creative does more of the targeting.
How much should an electrician spend on Facebook ads?
Work back from how many jobs your electricians can take on each month, your close rate and your cost per lead, and put most of the budget behind the services with the best margin. Keep a separate, smaller budget for search and Local Services Ads to capture emergencies.
Should electricians use Google Local Services Ads?
Yes, for urgent work. Homeowners with an electrical problem search and call quickly, and Local Services Ads put a verified, reviewed business at the top of those results. Use Facebook alongside them for planned projects like panel upgrades and EV chargers.
What makes a good electrician Facebook ad?
A specific project or problem in the first line — an old panel, an EV on the way, flickering lights — real photos of clean, code-compliant work, and a clear next step such as a free estimate or inspection. Avoid fear-based safety claims; plain explanations build more trust.
Do panel upgrade ads work on Facebook?
Yes, when they educate rather than alarm. Many homeowners don't know their panel's capacity or age until they add an EV charger, heat pump or major appliance. Ads that explain when an upgrade is needed, and offer an assessment first, attract homeowners ready to act.
Can electricians target homeowners with older houses on Facebook?
Not directly. Meta removed the third-party data behind home-value and home-age targeting, so the practical approach is geography — neighbourhoods you know have older housing — plus creative that speaks to older-home problems, retargeting, and lookalikes of past customers where the ad's category allows.