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Home Service Seasonality Calendar

When demand peaks by trade. Timed from 200+ real contractor ad accounts. Plan your ad spend to match the cycle — don't launch a roofing campaign in December.

TradeJanFebMarAprMayJunJulAugSepOctNovDec
Roofing
HVAC
Plumbing
Pressure Washing
Landscaping
Painting
Pest Control
Electrical
Fencing
Solar
Remodeling
Windows
Gutters
Garage Door
Concrete
Tree Service

Legend:

Low
Moderate
High
Peak

Trade-Specific Notes

Roofing

Peaks with storm season (spring + fall). Hail states (TX, OK, CO) see April-June spikes.

HVAC

Cooling demand May-Sept. Heating demand Nov-Feb. Plan tune-up campaigns for both shoulders.

Plumbing

Year-round. Winter freeze events (Dec-Feb) spike demand in cold climates.

Pressure Washing

Spring-summer peak. Pre-holiday refresh campaigns Nov-Dec in warm climates.

Landscaping

Heavy spring rush. Lawn care maintenance contracts sold March-May.

Painting

Exterior Apr-Oct. Interior year-round with bumps around holiday prep (Oct-Nov).

Pest Control

Spring swarms (April-May) + fall rodent season. Recurring service offers sell Feb-Apr.

Electrical

Steady year-round. EV charging installs accelerating — push ads heavier in fall.

Fencing

Spring peak. Pre-season campaigns Feb-Mar capture planning-phase buyers.

Solar

Summer peak (sun exposure visible). Year-end tax-credit push Oct-Dec.

Remodeling

Year-round. Consultations Jan-Mar for spring projects. Tax refund season (Feb-Apr) drives spending decisions.

Windows

Pre-winter push (Sept-Oct) when heat loss becomes top-of-mind. Ramp spend 30 days before cold snap.

Gutters

Fall leaf season (Sept-Nov) + post-winter ice dam repair (Mar-Apr).

Garage Door

Year-round emergencies. Spring planning for upgrades (new openers, insulation retrofits).

Concrete

Weather-gated. Book Feb-Mar for spring starts. Southern/warm climates run Nov-Feb too.

Tree Service

Spring pre-leaf + fall cleanup + storm response (unpredictable year-round).

Plan your ads around the cycle

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