Capture Every Emergency Restoration Call in Your Service Area — Plus the Insurance-Driven Replacement Work.

What's the average ticket for fire and water restoration?

Water damage mitigation (24-72 hour drying): $2,500-$8,500. Full water restoration including reconstruction: $8,000-$25,000+. Mold remediation: $3,500-$15,000 (smaller jobs $2K, larger commercial $30K+). Fire restoration: $12,000-$60,000+ (depends heavily on extent). Smoke remediation only: $3,000-$8,000. Biohazard / trauma cleanup: $2,500-$15,000. Average across all restoration types: $13,000-$16,000 — among the highest average tickets in home services.

Are restoration leads year-round or weather-driven?

Both. Baseline year-round demand: kitchen pipe failures, bathroom leaks, HVAC condensation issues, refrigerator water-line breaks (~30% of restoration jobs). Weather-driven spike demand: hurricane season, winter pipe-freeze cycles, flash-flood events, wildfire season. Most restoration companies have 60% baseline + 40% spike-demand revenue. Run Meta ads year-round for baseline + scale 200-400% during regional weather events.

How do restoration companies compete with insurance-preferred vendors?

Speed + quality + advocacy. Insurance-preferred vendors are bound to insurance-rate pricing + insurance-set scope. Independent restorers can advocate for the homeowner — sometimes finding $5K-$30K of additional damage that insurance-preferred vendors miss or skip. Frame Meta ads around 'we work for YOU, not the insurance company.' Most homeowners don't know they have the right to choose their own restorer (insurance must approve, but cannot mandate vendor).

How long are restoration sales cycles?

Highly variable. Emergency calls (active flood, fire): 5-30 minutes from inquiry to dispatch. Non-emergency mold + chronic leaks: 7-30 days from inquiry to job start. Insurance-coordinated jobs: 14-60 days from initial inquiry to insurance approval to job start. Build retargeting funnels for the 30-day cycle leads — most are won by whoever shows up most often during the homeowner's research + insurance-back-and-forth period.

What's the IICRC certification + why does it matter for marketing?

Institute of Inspection Cleaning and Restoration Certification — the industry-standard credential for restoration work. IICRC-certified firms can charge 15-30% premiums and qualify for insurance-approved-vendor lists. In Meta creative, displaying IICRC certification + specific certifications (Water Damage WRT, Fire/Smoke FSRT, Mold AMRT) builds trust + justifies your premium pricing. Most uncertified competitors look identical on Meta — certification is your differentiator.