Book Kitchen, Bath, and Full-Home Remodels — Without the 3-Month Sales Cycle.

Yes. A remodel is one of the most planned purchases a homeowner makes: they collect photos, save ideas and talk it over for months before asking anyone for a price. Paid social is where that planning happens, which is why Meta reaches remodeling buyers earlier than search does.

The catch is that the early lead is not ready to sign. A remodeling campaign that is judged on how many consultations it books in its first month will look like it is failing, when it is actually filling the pipeline for the next two quarters.

It works best for companies with a portfolio worth showing. Remodeling is sold on proof — finished rooms, real clients, a clear process — and the platform rewards companies that have plenty of it.

More per lead than an emergency trade, and it should. The public benchmark we cite is category-level: WordStream and LocalIQ's 2026 Facebook data puts Home & Home Improvement at $42.95 per lead, alongside a $2.18 cost per click and a 5.32% conversion rate, against an all-industry median of $27.39 per lead.

On Google Search the same category averages $90.92 per lead and $8.33 per click, per WordStream's 2026 benchmarks. Different datasets and windows (the Facebook and Google figures are separate WordStream/LocaliQ studies with different samples), so read the comparison as directional.

The remodeling accounts we manage average the $38 per lead shown at the top of this page — our own figure, not independently audited. With five-figure projects, the useful number is cost per signed project, which depends far more on consultation quality and follow-up than on a few dollars of lead cost.

As separate campaigns, because they are different decisions. A bathroom is usually smaller, faster and often driven by a specific failure — a leaking shower, dated tile, an accessibility need. A kitchen is the larger, slower, more emotional project, and it is often the one a household has been planning for years.

Creative should match. Bathrooms sell on a single striking before-and-after and a clear timeline; kitchens sell on the finished room, the process, and the people who will be in the house for weeks. Combining them in one campaign lets the algorithm chase whichever is cheaper to convert, which is rarely the one with the margin.

Keep whole-home and addition work separate again. Those buyers often start with an architect or designer, and the campaign's job is to earn a place on their shortlist rather than to generate a quote request.

With retargeting and a follow-up plan that both assume the answer is 'not yet'. People who watched a project video, browsed the portfolio or opened the form without finishing should keep seeing finished work, client stories and an explanation of your process while they plan.

The lead list you already have is usually the cheapest source of new projects. Past inquiries that went quiet, consultations that did not sign and past clients are all warm; a reactivation campaign aimed at them — a new portfolio piece, a scheduling window, a design consultation — costs a fraction of cold prospecting.

Keep the follow-up human. A remodel is a long relationship with someone in the client's home, and the company that stays in touch personally, without pressure, is the one remembered when the household is ready.

Both, by stage. Instant lead forms are good for the early, low-commitment ask — a design guide, a project-planning checklist, a place on the consultation calendar. A landing page earns its place when you want a serious inquiry, because it can carry the portfolio, the process, reviews and financing.

If you run lead ads, qualify them. Ask about the project type, the rough timing and whether they own the home. A remodeling lead form with no questions produces a list of people who liked a kitchen photo.

Whatever the format, call quickly. Homeowners contacting remodelers are usually contacting several, and the first thoughtful conversation shapes the rest of the process.

By selling the process, not the price. Homeowners worry most about the parts of a remodel they cannot see in a quote: timelines slipping, crews disappearing, surprises behind the walls. Ads that show how you run a project — schedules, communication, clean-up, warranty — answer the question a lowball bid cannot.

Show the people. A homeowner is letting a crew into their house for weeks; a short video of the project manager or the owner explaining how a job runs does more for trust than another glossy finished room.

And qualify on budget honestly. Stating a typical starting point for your projects on the landing page loses some leads, and they are the ones that would have compared you against the cheapest bid anyway.

Signed projects and cost per signed project, reported by project type, with consultation show rate alongside. A remodeling account can produce plenty of cheap leads that never become consultations, and a report that stops at lead count will not show it.

Ask how they measure a sales cycle that runs longer than the reporting month. An agency that cannot connect a signed kitchen in March to the campaign that found the homeowner in November will under-credit exactly the work that produced it.

And ask who owns the account, the pixel and the audience lists. In a long-cycle business those lists are the pipeline.