Capture Every Power-Outage-Anxious Homeowner in Your Service Area Before Your Competitors Do.

How long are generator install sales cycles?

30-90 days from first ad click to signed contract. Longer than HVAC (30-45 days) but shorter than solar (60-180 days). The cycle has 3 stages: (1) education (homeowner researches whole-home vs portable, 14-28 days); (2) site visit + sizing (14-21 days); (3) decision + financing (14-28 days). Build retargeting funnels to nurture across all 3 stages — single-touch campaigns lose 60%+ of interested prospects between stages.

What's the average ticket for a generator install?

$8,000-$14,000 typical for whole-home standby generator install (16-22 kW Generac/Kohler/Briggs unit + automatic transfer switch + electrical work + permit + propane/natural gas line). Bigger generators (24-30 kW for larger homes): $14,000-$22,000. Smaller portable-style installs: $3,000-$6,000. Premium installs with battery integration: $20,000-$45,000. Average across all install types: $9,500-$11,500.

Should generator installers run Meta ads year-round or seasonally?

Year-round with seasonal creative shifts. Peak demand: hurricane season (June-November in Atlantic + Gulf states), winter storm season (December-March in Northeast + Midwest), wildfire season (June-October in West). Off-peak: April-May. Even in 'off-peak' months, run retargeting campaigns to past visitors + maintain awareness for the next major weather event. Pre-position seasonal creative 4-6 weeks BEFORE peak demand to capture early-bird buyers.

How do I compete with Generac authorized dealers + national installers?

Three angles: (1) speed — local installers can do site visits + quotes within 5 days vs national networks taking 2-3 weeks; (2) personal service — owner-on-camera creative beats faceless national-brand creative on trust signals; (3) post-install service — independent installers typically respond faster on warranty calls than national-network referrals. Frame your ads around 'local + responsive' rather than 'cheaper than Generac' — price isn't the winning angle in this category.

Are generator install leads year-round or weather-driven?

Both. Baseline year-round demand from new construction + retirees + medical-equipment dependence + remote workers. Spike demand following any major weather event in your region — within 72 hours of a 24+ hour outage, search interest jumps 200-400% in affected zip codes. Pre-position your Meta budget so you can scale 200-300% within 12 hours of any major outage. Most installers react too slowly + miss the 5-7 day post-outage demand window.